Bring Joy to Every
Duck Lover

KWAK is more than a store—it’s a playful retail experience built entirely around the world’s most iconic bath toy: the rubber duck. From our flagship location on San Francisco’s Pier 39, we’ve created a destination that sparks nostalgia, laughter, and smiles for all ages.

Start Your Franchise Journey Today!

Fill out the form below and a member of our franchise team will connect with you.

The Industry

A Growing Industry, A Timeless Toy

The global toy market reached $114B in 2024 and is set to grow steadily through the next decade. Within that, bath toys like the rubber duck account for over $1.4B annually, continuing to delight families everywhere. KWAK is positioned at the intersection of nostalgia, collectability, and tourism—making it a one-of-a-kind concept ready to scale.

Growing Industry

Toys are a global staple, with steady growth projected well into the 2030s.

Lucrative Opportunity

Rubber ducks are simple, collectible, and universally loved—creating repeat customers and strong word-of-mouth.

Our Ducks & More

What is the buzz about KWAK?

At KWAK, rubber ducks represent 75% of our business—but we don’t stop there. With over 500 unique styles, from pop culture characters to city-specific exclusives, our ducks are both gifts and collectibles. To round out the experience, we also offer branded apparel and accessories, giving customers fun ways to remember their visit.

Rubber Ducks

500+ collectible styles with seasonal and custom themes.

Exclusive Designs

Localized ducks that connect with each city and customer.

Accessories

Hoodies, t-shirts, hats, and more.

Collections

A growing theme of ducks for all occasions!

Benefits

Why Franchise with KWAK?

Franchising with KWAK means joining a brand that’s simple to run, instantly recognizable, and built to spread joy. Our ducks spark smiles, photos, and impulse buys everywhere we go—making each store a destination, not just a store.

Proven Concept

Success on Pier 39, one of the busiest tourist hubs in the U.S.

Nostalgia & Appeal

Ducks are beloved across generations and cultures.

Low Complexity

A simple product mix that’s easy to manage and scale.

Creative Flexibility

Franchisees can localize their ducks to reflect their city.

Locations

Where we are going next

After thriving at Pier 39, we’re ready to bring KWAK nationwide. Our ideal locations are high-footfall, tourist-heavy destinations—places where people are ready to smile, shop, and share.

Target Expansion Areas

  • Northern & Southern California
  • Seattle
  • Las Vegas
How it Works

Your Path to Ownership

KWAK isn’t just a store—it’s a joyful, shareable brand built on simplicity and universal appeal. Franchisees enjoy a concept that’s easy to run, fun to promote, and proven to draw crowds.

Connect

Submit your interest form and schedule a call with KWAK HQ.

Explore

Receive our franchise packet and review available territories.

Experience

Attend Discovery Day at our Pier 39 flagship.

Launch

Sign your agreement, complete training, and open your store.

Next Steps

Ready to start your franchise journey? Join a brand that’s quirky, joyful, and proven to attract customers from all walks of life. Fill out the form above or contact us directly to learn more.

Franchise with Us

Expense*
Estimated Cost
Franchise Fee
$40,000
Investment Range
$194,000 – $470,000
Royalty Fee
6%
Marketing Fee
2%

*Financing options available using various sources, including loans, 401K rollovers, and more.